Clifford.AI

At Clifford.AI, we provide AI-as-a-Service (AaaS) solutions to help users strengthen their presence on LinkedIn and optimize social media performance. Founders and C-level executives often spend significant time and resources managing their LinkedIn profiles. Our AI-powered tools increase inbound inquiries by 20% by generating content in specific leadership tones (CEO, CTO, Founders) and offering engagement-focused content ideas.

Beyond AI-generated content, we offer a service that connects users with social media admins to manage their accounts without sharing passwords. Our backend platform provides real-time performance tracking, while the admin interface enables streamlined account management.

As Lead Designer, I oversee product and service design, leading efforts from ideation to prototyping in Figma. My focus is on building seamless, AI-driven user experiences that balance automation with human control while ensuring scalability and long-term growth.

Research & Strategy

Conducted extensive market research, testing competing AI products to assess their strengths, weaknesses, and market positioning.
Analyzed target audience groups, comparing user needs across Founders, C-level executives, and social media managers to tailor AI solutions effectively.
Mapped user pain points and behaviors, identifying content creation challenges and engagement gaps.
Collaborated with AI engineers to align product capabilities with user expectations, ensuring AI-generated content met industry-specific communication standards.

Concept Development & Prototyping

Worked closely with engineers, marketing teams, content creators, and potential end users to develop the best AI-driven service that meets user needs.
Created low-fidelity wireframes and user flows in Figma to test different solutions.
Designed AI-powered content generation interfaces, ensuring ease of use and adaptability.
Balanced automation with human input, allowing users to fine-tune AI-generated content.

Platform & Design System Development

Led an intern team to create a scalable design system in Figma, ensuring consistency across all products.
Developed consistent UI components using auto-layout, variants, and accessibility-compliant design principles.
Designed a website that enables users to generate AI-powered social media posts in a simple and user-friendly way.
Built two AI-driven platforms:
- User-facing dashboard for monitoring LinkedIn engagement and performance.
- Admin interface for social media managers handling multiple client accounts.
Ensured a seamless developer handoff using Figma Dev Mode & structured UI documentation, improving design-to-development efficiency.

Post-Launch Optimization & Growth Impact

Conducted user interviews, shadowing, and usability testing with real users, including C-level executives and social media admins.
Utilized Google Analytics & Mixpanel to track user engagement, refine AI-generated posts, and enhance content performance.
Implemented feedback-driven UX improvements, resulting in a 50% increase in social media interaction rates.
Iterated on the design system to support new product features and maintain long-term scalability.

Final Thoughts

As the Lead Designer at Clifford.AI, my work extends beyond UI/UX—I build scalable, AI-driven solutions that seamlessly integrate user behavior, data insights, and cutting-edge technology. By combining rigorous market research, technical execution, and continuous optimization, I ensure our products deliver real-world impact, increase engagement, and enhance AI-driven social media automation.